Optic Measure ( Metrix ) Black

Tried and tested over many years, the Optic Metrix system is still the fastest and most reliable way for bar staff to deliver accurate spirit measures, with minimum wastage. Although “free pouring” is gaining popularity in some parts of the licensed trade, the downsides of product spillage and slower serving speeds make it far from ideal in a busy bar.

In taking spirits away from the often crowded back bar and countertops and displaying them prominently at consumer eye-level, the Optic gantry both enhances brand recognition and stimulates impulse sales.